Users will soon have a new feature that enables them to lessen the amount of AI-created media appearing in their timelines. This move comes as the company revealed that it presently contains in excess of 1 bn content made with AI.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a widespread release. This advancement aligns with a increase in AI-generated material, fueled by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding channels on a competing service only show AI-generated videos. A large amount of this material is considered mass-produced AI material, a label for inferior, factory-style content that is typically illogical or dreamlike.
“We know from our community that a lot of users enjoy content made with AI tools, including digital art to educational videos, and we aim to provide users the ability to increase or decrease of that, according to their own choices,” said a platform representative.
Volume and Proportions
The platform announced that there are currently 1.3bn videos on its service labeled as made with AI. Collectively, in excess of 100 million pieces of content are uploaded to the app daily, making clips made by AI a limited percentage of its complete catalog.
How to Adjust Settings
Viewers will be able to decrease or raise the level of AI content they watch by accessing the topic control setting in the application and picking “AI-generated content”. Other topics that are already be modified under the tool cover news, clothing, aesthetics, and choreography.
Platform Guidelines
TikTok’s guidelines mandate users to identify lifelike artificially created content, and it bans harmful deepfakes of well-known individuals or emergencies. Any realistic AI-generated clip that is without a tag can be deleted under its community policies.
Furthermore, the service will from now on add an “AI-made” tag to content produced via its built-in AI features, or flagged by an collaborative effort for recognizing artificial media. This action is intended to help prevent users from attempting to bypass the labeling process.
Educational Initiatives
TikTok is also launching a $2m AI literacy fund for specialists and institutions to develop educational content about using AI responsibly. This program will benefit non-profit groups focused on educating programming and robotics.
Platform Protection
The platform has supported its content review process, amid controversy over proposals to lay off hundreds of safety staff in the UK. It is planning to eliminate 439 jobs in its trust and safety department in London, with labor groups and internet security professionals expressing worry that people are being substituted by AI moderation.
A trust and safety lead explained that human moderation would continue to be important, but AI can safeguard staff by eliminating the most graphic content ahead of it is viewed by humans. The platform stated a significant reduction in disturbing and violent content seen by content reviewers over the last 12 months due to the use of its machine learning processes.
It is vital to combine people and machines to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s very important to reduce exposure to unsafe media as swiftly, which is where a lot of the machine support is making a difference operate efficiently.”
